ReAttire
ReAttire is a lookbook that frames the boundaries of gender and body representation in contemporary fashion. From the logotype design to selected typography and visual hierarchy between text and imagery, the spreads have been layouted to support the concept of unisex fashion in the publication.
The logotype combines two contrasting fonts: a sturdy sans-serif to represent masculinity and a delicate cursive script to express femininity. These fonts intertwine and wrap around each other, mirroring a blending of these elements in unisex fashion. 
Beyond visual identity, the ReAttire catalogue aims to ignite conversation around the evolving language of fashion. It invites viewers to reconsider how self-expression can either be constrained or released through clothing. 
Outcome
Fashion Lookbook
Logotype Design
Expertise
Typography
Layout
Publication Design
Year
2023